Happy Days is a new exciting range of Icecreams for Cork City. The Happy Days brand is hand-illustrated mark which creates a sense of happiness and freedom. This free style of illustration also gives the product a distinct ‘hand-made’ feel.

The mark is indicative of the sun, and it’s also personified with the addition of the character’s features ie. face hands and hair. The flat colour used gives the mark a very modern and clean feel which will make it stand out amongst it’s
competitors and become a very strong recognisable brand. The proposed packaging for the initial in-house tubs will have the addition of the blue sky and cloud background. This flat clean graphical background compliments the brand and gives it a very fresh, modern and distinctive feel.