Great was created as a healthy restaurant concept for a busy London city life. The chain ethos was focused on promoting
a healthy vegetarian diet which was fuel for the soul – simply put this meant Green + eat = Great.

The identity and all literature steming from it needs to be clean, simple and modern. Simply stated to reflect the company ethos.The Great logo is designed to suggest a fresh, healthy and modern brand. This is achieved via it’s style, form and
finally through it’s application.